About Us

Meet The Leadership Team

Board of Directors

Dr. Declan Dagger,

CEO & Co-Founder

Declan was one of the first researchers in the world focused on scalable Personalized Learning. In 2002, Declan received a Ph.D. scholarship from Intel Ireland and Trinity College Dublin to research novel methods and technologies for the rapid development of Personalized Learning. During this period, Declan had the opportunity to work with some of the brightest world leaders in the Personalized Learning space and produced over 20 peer reviewed publications. In 2005, being one of the youngest people in Trinity College Dublin to have completed his Ph.D. studies, Declan set about on the journey to EmpowerTheUser.

Contact Declan

Jim Conybeare-Cross,

Board Member

Jim Conybeare-Cross

John Cadell,

Board Member

John Cadell

Prof. Vincent Wade,

Co-Founder and Board Member

Vincent Wade is Professor in the School of Computer Science and Statistics, Trinity College Dublin. Vincent co-founded Empower The User, a highly innovative company specialising in simulation based learning and assessment. Professor Wade is the Director of the ADAPT Centre for Digital Content Technology. He was awarded Fellowship of Trinity College for his contribution to research and has published over one hundred and fifty scientific papers in international journals and conferences of repute. Vincent also holds the position as Visiting Scientist at IBM’s Centre for Advanced Studies in Ireland (2006 to date)

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Prof. Michael Gill,

Co-Founder and Board Member

Professor Michael Gill (MD, MRCPsych FTCD) is Professor of Psychiatry and Head of Discipline at Trinity College Dublin and Consultant Psychiatrist at St James’ Hospital. He leads the Neuropsychiatric Genetics Research Group. In 2012 he was appointed as Director and Principle Investigator of the Dublin Centre for Clinical Research that includes the network of four CRFs at TCD, UCD and RCSI and the Wellcome Trust Clinical Research Facility at St. James’ Hospital which opened in 2013 and after two years in operation has over 80 studies on its books. He is Co-Director of the recently funded HRB Clinical Research Coordination Ireland, He is a Board member of the Trinity College Institute of Neuroscience and of Molecular Medicine Ireland and Co-Founder of EmpowerTheUser.

Contact Michael

Board of Advisors

John Yates,

Board Advisor

John Yates

John Hearne,

Board Advisor

Contact John Hearne

Bryan Maybury,

Board Advisor

Contact Bryan Maybury


Austin Kenny,

VP of Sales

A results-driven executive, Austin brings a wealth of business development experience to EmpowerTheUser.
Prior to heading up sales at EmpowerTheUser since 2011, Austin worked on commercial projects he founded in close-loop payment systems and recreational arts in Ireland. Having delivered corporate training sessions himself, Austin knows first hand just how difficult it is to keep learners engaged, measure performance improvement and return on investment. Convinced that the rate of innovation in simulation technology lags well behind that of other industries, Austin is passionate about solving business challenges with measurable benchmarked data, making it easier to bring innovation and best assessment and training simulation practices to the world. An energetic and enthusiastic simulation evangelist, Austin can be found at conferences around the world sharing the knowledge gained from working in this exciting area.

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Gordon Power,

VP of Product

Gordon is responsible for driving and delivering innovation in all of ETU’s solutions. To deliver truly valued solutions, Gordon firmly believes ETU’s clients are key partners in ETU’s product roadmap. ETU’s award winning solutions to date are the result of Gordon’s ongoing collaboration with clients to understand and exceed their continuing business needs. Gordon holds a Masters in Computer Science, a Degree in Computer Engineering and a Degree in Maths from Trinity College Dublin (TCD).

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Dr. Conor Gaffney,

VP of Applied Sciences

Dr. Conor Gaffney is the Lead Simulation Designer in Empower the User working with Business Stakeholders and Instructional Designers to deliver award winning Assessment and Training Simulations. Online simulations are a very effective and efficient method of instruction and assessment but have in the past been difficult and costly to develop. Conor believes that with the right tools and processes that realistic and immersive Simulations can be quickly and easily developed by non-technical subject matter experts. Conor holds an award-winning Ph.D. in Soft Skill Simulations from Trinity College Dublin and has over 10 years experience in Assessment and Training Simulations and eLearning.

Contact Conor

Maria McMahon King,

Senior Account Director


Sinead O’Sullivan,

HR & Recruitment Manager

Sinead O'Sullivan

Anne Clinton,

Senior Client Advisor

Contact Anne Clinton

Jelena Zubrilova,

Administration & Marketing Executive

Jelena Zubrilova

Catherine Grogan,

Senior Java Developer

Catherine Grogan

Damir Tubak,

Senior UX/UI Designer

Damir Tubak

Ivan Fernandez Rojo,

Senior Java Developer

Ivan Fernandez

Dr. Thomas Lewis,

Senior Instructional Designer

Thomas Lewis

Bob Prins,

Instructional / Simulation Designer

Contact Bob Prins


The Journey

The EmpowerTheUser journey started in 2002 at Trinity College Dublin as a joint research partnership with Intel. Co-founders Dr. Declan Dagger and Professor Vincent Wade began researching and developing the first Adaptive eLearning systems in the world; shifting from one-size fits all didactic teaching to adapt the pace, content and style of teaching to the preferences of the individual learner. Early studies demonstrated significant increases in learner engagement and satisfaction, however we wanted to demonstrate performance improvement. For that we need something more immersive, more active; we needed simulation.

Trinity College Dublin

We’ve spent millions researching and developing the best global assessment and training technologies so you don't have to.

Leveraging ETU gets you to market with a stronger product faster.

Why EmpowerTheUserTM

Verified Performance Increase

drives employee productivity and effectiveness.


on cost and time to build behavioral Simulations with ETU™ compared to industry benchmarks


in Learner Satisfaction when using the ETU™ Platform and Simulations


in seat-time saving our customers $1m’s in lost productivity for every Simulation delivered


Our Mission

Partnering with co-founders Prof Michael Gill and Dr Brian Fitzmaurice we pivoted into adaptive Simulations and our longitudinal impact studies showcased we had created immersive environments that supported "learning by doing" and provided a unique capability of accurately measuring and predicting performance. From there, EmpowerTheUser was born and today we continue our mission to transform how organizations select, manage and develop their Talent.

Working With The Best

Empowering the World's most Renowned Organizations

  • Big 4 professional services
  • Global investment institutions
  • Energy organizations
  • Pharma and healthcare leaders